Commercials
Canadian commercials are interesting. For example, they have the Splinter Cell add, which talks explicitly about being a US spook. It’s the only commercial I can remember that doesn’t try expressly to make itself Canadian some how. Then there’s the ones with interesting (and pointless) differences. For example, DiGiorno is renamied Delicio. Why? Otherwise, the comercials are identical. Then, there’s things that don’t get advertised on this side of the river. For example Bombardier ATVs. They advertise Honda, but not Bombardier. Or Canadian Tire, which just doesn’t exist here, but is like Meijer. Then, there’s the Canadian versions of American companies, like Ford. The commercials are very similar, but subtly different.
Canadian commercials are, in a way, wierder than Italian commercials, the only other country’s commercials I’ve seen a lot. Italian commercials are completely different than American commercials. The style is different, the cinimatography is different, and the products are different. Even the products that are the same, such as cell phones, have quite different commercials. German commercials, at least the ones they show in German classes, are more similar to American commercials than Italian commercials are. But Canadian commercials are almost identical to American ones, except for the slight emphesis on being Canadian, and the different products/companies. It’s obvious that 99.9% of Canadian commercials are made by the same ad agencies as American commercials.
So, I leave you with this thought:
“It appears that we are a country that understands the value of a loony”
– A commercial for a men’s suit company, ala Mens Warehouse.
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